When too many people are trying to perform the same tasks. Arguments erupt, confusion takes over and the entire project goes at risk.

This is what can happen in a joint venture partnership, and why it’s so important to not only discover the right person to work with, but also to lay out the responsibilities beforehand.

The first step, it would seem, is to discover a partner to work with. If you’re a writer and that’s your speciality, there might not be any benefit to partnering with another writer with the same specialities. However, if that same writer is also fabulous with marketing products, then you might have a partnership where one partner writes the product and the other partner markets it.

The objective is to find complimentary skills instead of competing skills.

It’s also important to not only have complimentary skill sets within partnerships for the sake of working together, you even need to be able to make some money off of the venture.

The following are examples of potential complimentary partnerships:

o Partner with a large opt in list or list building skills with a partner that has shown experience in product creation.

o Partner that has proven sales and marketing skills with a partner that has a proven product.

o Partner that has fabulous web design skills with partner that has fabulous writing and copywriting skills. You could put together a profitable affiliate website or information site.

The last possibility is a situation where the people do have the same common skills. They both have products, both have lists, and presumably both are good at marketing to their list. The profit here is a combined product bundle where no fresh skills are required, just a fresh product.

When planning your next joint venture and searching the right partner, consider first what you’ve to bring to the project and then search a partner who will compliment your strengths.