Most people are familiar with the theory of the 80-20 split. In a retail environment, this means that quintessentially 80% of your turnover comes from 20% of your customers. This can many times be confirmed using the “customer profile” module in trackit which can choose out your bigger spending customers.

But in this tough retail environment, can you ameliorate on this ratio? Maybe you’re not accomplishing this ratio. Certainly these customers are the ones to concentrate on? So how can the trackit strategy help?

Do you gather client contact details? Most merchants who sells goods at retail without a operating surrounding find this unmanageable to manage – you automatically gather the details whether or not you have e-commerce, and it’s very easy to gather them at the till point with trackit. Whether or not you require address details, built in post code software allows you to pinpoint the street – merely enter the house number or name. Whether or not you want to do e-mail retail or sms (text) retail, gather these details (which can be made mandatory for your staff to complete).

Now you have the client details and, naturally, you have trackit collecting the turnover details. The “customer profile” software allows you to choose customers who spend over a certain amount, in a selected date range, by provider or brand, by division and even (for costume merchants who sells goods at retail) down to size and colour.

So make contact with them, by post, e-mail or text. For example, look at the power of texting. You know it’s prompt and it will get to the proper individual. You know they like your brand you are promoting, be it maybe costume, glassware or perfumes. Go get them! Fetch them back into your store! These are your large spenders.

Other ways to fetch back customers is using our “club card” software.

Your client base is your “goldmine”. We are all guilty of spending 80% of our time looking for new customers. Maybe we must spend 80% of our time retail back to our existent customers?