Most people are familiar with the theory of the 80-20 split. In a retail environment, this means that quintessentially 80% of your turnover comes from 20% of your customers. This can many times be confirmed using the “customer profile” module in trackit which can choose out your bigger spending customers.
But in this tough retail environment, can you ameliorate on this ratio? Maybe you’re not accomplishing this ratio. Certainly these customers are the ones to concentrate on? So how can the trackit strategy help?
Do you gather client contact details? Most merchants who sells goods at retail without a operating surrounding find this unmanageable to manage – you automatically gather the details whether or not you have e-commerce, and it’s very easy to gather them at the till point with trackit. Whether or not you require address details, built in post code software allows you to pinpoint the street – merely enter the house number or name. Whether or not you want to do e-mail retail or sms (text) retail, gather these details (which can be made mandatory for your staff to complete).
